Concept is King
SRV brings hybrid edge to its profile projects – and renews focus on customer experience
![artikkelikuva: Concept is King](https://www.publicomedia.com/emedia/a/1819/1819_etu.jpg)
In September 2018, Helsinki received its first experience-driven shopping center as REDI opened its doors in Kalasatama, Helsinki. According to developer SRV, REDI is a new way to live, enjoy oneself and shop in the middle of the city. Beyond SRV, the investor group includes also Ilmarinen, OP Financial Group and LocalTapiola.